Monday, 27 June 2016

Different ways libraries use social media tools

There are as many ways to use social media as there are social media platforms. This stems from the fact that each platform has its own unique set of features, as well as reputation and user demographics. Libraries that have chosen to use more than one social media platform to be present on are aware of this and have tailored their methods of engagement to suit. 

Copyright and social media

Standard copyright laws apply when posting online. Permission is generally required when sharing copyrighted material created by others, but there are some situations when material can be used without permission. These include fair dealing exceptions (e.g. study, criticism or review, parody or satire), linking and embedding some types of materials, items out of copyright (i.e. public domain material), and short phrases of text.

Moral rights also apply when posting works created by others – in a nutshell, it is the right of a creator to be attributed by name, to not have his or her work attributed to another person, and the right to have the integrity of his/her work respected. This is often a point of contention for many amateur artists who find their work shared on social media without their permission and without any credit attributed to them.

A guide on copyright in social media, websites and blogs from La Trobe Uni

Etiquette while using social media

As with all human interactions, interacting with clients and the community online through social media can be tricky. Basic good manners apply online just as they do in real life, but there are some issues that need careful management to maintain good social media etiquette. 

Privacy issues when using social media


While social networking has allowed people to connect with more people than ever before and share their lives effortlessly, this can have a severe impact on the privacy and safety of individuals. It is important to be wary about how much and what sort of personal information is being shared, and to whom.